Ideas are cheap.
The craft is in the making.
eLol is an independent design and technology studio in Tehran and Dubai. Since 1998, we’ve helped ambitious teams look sharper, ship better products, and put new technology to work — with judgment.
Brand & strategy
Positioning, identity and a voice that survives contact with the real world.
Explore this practice35.6892° N · 51.3890° E
Since 1998, we’ve watched every wave of the web arrive. We’re still here because we kept learning.
We started in a small office on Shariati Avenue, designing and building for the web when the web was still a novelty in Tehran. The studio grew through software, print, education and the messy early years of the Persian internet.
Twenty-eight years later, the work is broader — identity systems, web products, engineering and applied AI — but the discipline is the same: understand the problem, make something useful, explain the work.
Meet the studio- Founded
- 1998
- Based in
- Tehran · Dubai
- Practices
- Four
- Languages
- Eight
Four practices. One room.
Most studios pick a lane. We learned to connect strategy, design, code and AI because real projects never stay in one box.
Positioning, naming, visual identity and verbal systems for organisations that need to be understood.
02 Product & webWebsites and digital products with clear structure, strong typography and interfaces that respect the user.
03 EngineeringFront-end and back-end work that makes the design reliable, fast and accessible after launch.
04 Applied AIReadiness audits, prototypes and production systems with evaluation, permissions and human review built in.
Made to be used, not just shown.
A mix of self-initiated concepts and work from the archive. Everything is labelled honestly.
Concept and studio projects are self-initiated explorations, clearly labelled. Archive projects are shown as a record of earlier client work; some links may no longer be live.
See all workLive now.
Four active projects from the studio — live, in use and still being made. No mockups, no invented metrics.
These are active projects, not portfolio concepts. Each link opens the live site in a new tab.
No black boxes.
Discover
We ask the awkward questions early: what is this for, who decides, and what would make it a failure?
Define
A short, shared brief. Priorities, constraints, success measures and the smallest useful version.
Make
Design and code in the open. Weekly working sessions, real files, no mystery reveal at the end.
Hand over
Documentation, training and a clean exit. You should be able to run it without us — and want to call us anyway.
One point of contact. Senior people doing the work. No hand-off to a mystery team.
Have something worth making?
Tell us what you’re building, where it’s stuck, and what a good outcome looks like. We’ll reply within two working days.
Start a conversationOr write directly: [email protected]